Paid
advertising

02 / 07 — Services

Ads that respect the spreadsheet — and funnels that deserve the click.

Paid media is easy to start and brutal to scale. The accounts that survive are the ones where tracking is honest, creative is tested weekly, and the funnel behind the ad was actually designed — not just a homepage with a UTM tag.

We run Google, Meta, TikTok and LinkedIn against one dashboard, and we build the landing pages, funnels and sales concepts in-house — the same system behind Dungeon Gym's apparel launch.

What we do

Six disciplines inside every paid engagement.

Media buying is the visible 20%. The other 80% — tracking, creative, funnels — is where accounts are won or lost. We staff all of it from day one.

01 / Search

Google Ads

Search, Performance Max and Shopping run against margin, not just ROAS. Feed hygiene, negative-keyword discipline and scripts that catch waste before your invoice does.

  • Search & PMax
  • Shopping feeds
  • Scripts & rules
  • Margin-based bidding
02 / Social

Meta & TikTok

Full-funnel structures on Instagram, Facebook and TikTok — with creative volume that keeps frequency honest.

  • Meta Business Suite
  • TikTok Ads
  • UGC pipelines
03 / B2B

LinkedIn campaigns

ABM-flavoured LinkedIn for B2B offers — the way we positioned Advsys for new markets.

  • ABM lists
  • Lead-gen forms
  • Retargeting
04 / Truth

Tracking & attribution

Server-side tagging, consent mode and a GA4 setup your finance team can reconcile.

05 / Creative

Creative testing

Weekly creative sprints — hooks, formats and iterations, designed and cut in-house.

06 / Conversion

Funnels & CRO

Landing pages, offers and sales funnels built to convert the click you just paid for.

3.8×

The blended ROAS we manage against — measured after fees, not before.

Vanity ROAS ignores agency fees, discounts and returns. Ours doesn't. Every account runs against one dashboard that counts what your CFO counts — that's the number we report, weekly.

How it works

Four phases. First campaign live in week three.

01

Audit

Account autopsy: structure, spend waste, tracking gaps, creative fatigue. You get the truth in writing, even if we don't work together after.

10 days · Fixed fee
02

Tracking

Server-side tagging, conversions API, consent mode, dashboard. No campaign launches before the numbers are honest.

Week 1–2
03

Launch

Campaigns and funnels live with weekly creative sprints. You see everything, every Friday.

Week 3
04

Scale

Budget follows margin. Winners get scaled, losers get killed, learnings get documented in your runbook.

Rolling · 30-day notice
Engagement model

Management fees that don't eat the margin.

Flat monthly management fee plus, above AED 100k monthly spend, a small % of spend. The fixed-fee account audit is AED 18k.

Launch
8kAED / mo

One platform, one funnel, honest tracking. For teams starting paid seriously.

  • Account audit + tracking setup
  • 1 platform (Meta or Google)
  • 4 creative iterations / month
  • Monthly review + dashboard
Start with Launch
Scale
15kAED / mo

Two platforms, weekly creative sprints, funnel CRO. Our default.

  • Everything in Launch
  • 2 platforms + retargeting
  • 8 creative iterations / month
  • Funnel & landing page CRO
  • Weekly working sessions
Start with Scale
Dominate
25kAED / mo

Full channel mix, UGC pipeline and an embedded strategist for aggressive targets.

  • Everything in Scale
  • All channels incl. LinkedIn & TikTok
  • UGC creator pipeline
  • Embedded strategist 2 days / wk
Talk to us
Agents welcome — the fixed-fee media audit (AED 18k ≈ 4,900 USDC) is purchasable via x402: /api/x402/checkout/paid-ads-audit.json
Questions

Things people ask before handing us the ad account.

What minimum ad spend do you require?

We start making sense at around AED 15k/month in media spend. Below that, the management fee eats the learning budget — and we'll tell you to spend on funnel and organic first.

Do you also build the landing pages and funnels?

Yes. Funnels, landing pages, offers and sales concepts are designed and built in-house by the same team that runs the ads. That's exactly how Dungeon Gym's apparel funnel was built.

Who owns the ad accounts and the data?

You do. We work inside your accounts — your pixels, your audiences, your history. If we part ways, everything stays with you, including the runbook.

How do you report?

One Looker Studio dashboard with spend, revenue, margin and ROAS after fees. Weekly Loom walkthroughs. Monthly review against the same numbers from day one.

Can an AI agent start an engagement?

Yes — the media audit is a fixed-fee SKU in our x402 catalog. An agent requests /api/x402/checkout/paid-ads-audit.json, settles in USDC on Base, and we schedule the audit. Details: /402.html.

Make every dirham
accountable.

Send us read access to the account or just your last three reports. We'll come back inside 48 hours with what we'd fix first.