Google Ads
Search, Performance Max and Shopping run against margin, not just ROAS. Feed hygiene, negative-keyword discipline and scripts that catch waste before your invoice does.
- Search & PMax
- Shopping feeds
- Scripts & rules
- Margin-based bidding
Ads that respect the spreadsheet — and funnels that deserve the click.
Paid media is easy to start and brutal to scale. The accounts that survive are the ones where tracking is honest, creative is tested weekly, and the funnel behind the ad was actually designed — not just a homepage with a UTM tag.
We run Google, Meta, TikTok and LinkedIn against one dashboard, and we build the landing pages, funnels and sales concepts in-house — the same system behind Dungeon Gym's apparel launch.
Media buying is the visible 20%. The other 80% — tracking, creative, funnels — is where accounts are won or lost. We staff all of it from day one.
Search, Performance Max and Shopping run against margin, not just ROAS. Feed hygiene, negative-keyword discipline and scripts that catch waste before your invoice does.
Full-funnel structures on Instagram, Facebook and TikTok — with creative volume that keeps frequency honest.
ABM-flavoured LinkedIn for B2B offers — the way we positioned Advsys for new markets.
Server-side tagging, consent mode and a GA4 setup your finance team can reconcile.
Weekly creative sprints — hooks, formats and iterations, designed and cut in-house.
Landing pages, offers and sales funnels built to convert the click you just paid for.
Vanity ROAS ignores agency fees, discounts and returns. Ours doesn't. Every account runs against one dashboard that counts what your CFO counts — that's the number we report, weekly.
Account autopsy: structure, spend waste, tracking gaps, creative fatigue. You get the truth in writing, even if we don't work together after.
10 days · Fixed feeServer-side tagging, conversions API, consent mode, dashboard. No campaign launches before the numbers are honest.
Week 1–2Campaigns and funnels live with weekly creative sprints. You see everything, every Friday.
Week 3Budget follows margin. Winners get scaled, losers get killed, learnings get documented in your runbook.
Rolling · 30-day noticeFlat monthly management fee plus, above AED 100k monthly spend, a small % of spend. The fixed-fee account audit is AED 18k.
One platform, one funnel, honest tracking. For teams starting paid seriously.
Two platforms, weekly creative sprints, funnel CRO. Our default.
Full channel mix, UGC pipeline and an embedded strategist for aggressive targets.
We start making sense at around AED 15k/month in media spend. Below that, the management fee eats the learning budget — and we'll tell you to spend on funnel and organic first.
Yes. Funnels, landing pages, offers and sales concepts are designed and built in-house by the same team that runs the ads. That's exactly how Dungeon Gym's apparel funnel was built.
You do. We work inside your accounts — your pixels, your audiences, your history. If we part ways, everything stays with you, including the runbook.
One Looker Studio dashboard with spend, revenue, margin and ROAS after fees. Weekly Loom walkthroughs. Monthly review against the same numbers from day one.
Yes — the media audit is a fixed-fee SKU in our x402 catalog. An agent requests /api/x402/checkout/paid-ads-audit.json, settles in USDC on Base, and we schedule the audit. Details: /402.html.
Send us read access to the account or just your last three reports. We'll come back inside 48 hours with what we'd fix first.