Digital business development for Dungeon Gym

Fitness Studio · Sports · E-Commerce ~6 months Web & shop Brand build

A modern corporate website with an integrated online shop — plus the marketing strategy to turn a gym into a brand.

For Dungeon Gym we built the complete digital foundation: website, shop and corporate design, plus a comprehensive marketing strategy for launching the gym's own apparel brand. The technical build was paired with AI-assisted video production training for the team, so content keeps flowing long after launch.

On top of the platform, we developed the sales concepts and funnels that will carry the future brand — from first click to repeat purchase.

Scope of work

What we delivered.

  • Website development
  • Shopify / shop integration
  • Corporate design
  • Apparel brand development
  • Marketing strategy
  • Social media consulting
  • AI video seminars
  • Sales funnels
  • Brand positioning consulting
Technologies

The stack behind the build.

WordPress
CMS
WooCommerce
Shop
Shopify
Commerce
PHP
Backend
HTML5
Frontend
CSS3
Frontend
JavaScript
Frontend
Figma
Design
Photoshop
Design
Illustrator
Brand assets
Premiere Pro
Video
ChatGPT
Content
Claude
Content
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